About Laura

Currently

Freelance marketing consultant & copywriter

Producer @ You Can't Do That, a hockey podcast

Newsletter-er @ Stuff You Should, an occasional dispatch of recommendations

Previously

6+ years of in-house B2B/B2C creative team leadership, brand narrative work, and copywriting at the rapid-growth insurance startup Policygenius and Zinnia, the enterprise tech services company that acquired it in 2023

6 years of digital video strategy and web production at the A+E Networks family of brands (A&E, History, Lifetime, FYI)

Bylines on theater, boybands, and television at Vulture, Time Out New York, Noisey, and The Hollywood Reporter

Once-upon-a-time intern with the web teams at New York Magazine and National Geographic Traveler Magazine

B.S. in journalism from Ohio University, June 2011

Interests

My cat, Toast

Musical theater

Color-coded spreadsheets

Digital illustration

Cross-stitch

Blooper reels

NHL hockey (Caps, Flyers, Canucks)

Baseball (Dodgers, Blue Jays)

Formula 1 (SV5 forever)

Pro wrestling (AEW, DDT)

One Direction

Mad Men

Hard seltzers

Mint chocolate chip ice cream

New York autumns

Ohio summers

Tell your brand story better.